PLAYRIX HOLDINGS LIMITED
Privacy policy
1. WHO IS RESPONSIBLE FOR PROCESSING YOUR DATA AND HOW TO CONTACT US
This Privacy Notice applies to all of Developer’s games, the Website and related services, collectively referred here as our Services (as defined in the Terms). Your continued use of the Services is subject to the Privacy Notice.
Please read the following to learn more about how we use your personal information.
For the purpose of the General Data Protection Regulation 2016/679 and any implementing legislation (the “GDPR”), Playrix Holdings Limited (referred to as “Developer” or “we”, “us”) will be the data controller responsible for any personal data processed.
If you have any questions or concerns about this Privacy Notice, including those related to exercise of any of your rights, please contact us at plr.support.signin@playrix.com.
The data controller: Playrix Holdings Limited. Email: plr.support.signin@playrix.com Address: 20 Spyrou Kyprianou, Chapo Central, 1st Floor, Nicosia, Cyprus, 1075.
2. WHAT PERSONAL DATA WE COLLECT AND WHY
Developer may source, use and otherwise process your personal data in different ways. In all cases Developer is committed to protecting your personal data. In each of the sections listed below, we describe how we obtain your personal data and how we treat it.
2.1 CUSTOMERS
A – Sources of personal data
We may obtain your personal data from the following sources: a) from you directly (through the game, website or online forms); and/or b) from third parties, service providers that are assisting us in providing you with a service, or from your social networks accounts you used to sign in to our online services (for example, Facebook, Google, Game Circle, Weibo).
B – Personal data that we collect and process
We may collect the following categories of personal data relating to our existing or prospective individual customers:
а) Contact information (such as name or nickname or email you submit as part of your register for our Services or log-in or via social networks);
b) Data about your account and game progress;
c) Your IP address and unique mobile device identification numbers (such as your device ID, advertising ID, MAC address);
d) Data about your device, such as manufacturer, operating system, CPU, RAM, browser type and language;
e) Broad location data (e.g. country or city-level location);
f) Precise geolocation data (GPS, with your consent);
g) Data we collect with cookies and similar technologies;
h) Data we receive if you link a third-party tool with the Service (such as Facebook, Google or Weibo);
i) details of orders (amount spent, date, time, vouchers or offers used);
j) Data to fight fraud (such as refund abuse in games or click fraud in advertising);
k) Data from platforms that the games run on (such as to verify payment);
l) Data for advertising and analytics purposes, so we can provide you a better Service;
m) Your messages to the Services (such as chat logs and player support tickets) any feedback you submitted about your experience with us; and/or
n) Other data you choose to give us.
C – Why do we collect your personal data and what are our lawful bases for it?
Customers
We may use your personal data to:Our lawful basis for doing so is:
Provide you with our products or services (for example, play one of our online games and make online purchases)Contract
We may use your personal data to:Our lawful basis for doing so is:Our legitimate interests in doing so are:
Establish and manage our relationship (this covers making your experience with us personalized, dealing with complaints or maintaining your account with us)Legitimate InterestAccount Management Exercise or defend legal claims
Learn about how our products and services are or may be used (for example, when we ask you to fill out surveys about the experience you had with us)Understand the market in which we operate
Security (ensuring confidentiality of personal information or preventing unauthorized access and modifications to our systems)Managing security, risk and fraud prevention
Let you know about our products, services and events that may be of interest to you by email or other forms of electronic communicationPromote our goods and services
If you object to us using your personal data for the above purposes, including direct marketing, please let us know using the email address provided in section 1.
Where we use your email to communicate marketing information to you we will seek your prior consent where required to do so by law.
We do not knowingly collect or solicit personal data about or direct or target interest-based advertising to anyone under the age of 13 or knowingly allow such persons to use our Services. If you are under 13, please do not send any data about yourself to us, including your name, address, telephone number, or email address. No one under the age of 13 may provide any personal data. If we learn that we have collected personal data about a child under age 13, we will delete that data as quickly as possible. If you believe that we might have any data from or about a child under the age of 13, please contact us.
D – How long do we keep your personal data?
We will process your personal data only for as long as is necessary for the purposes for which it was collected in connection with the provision of service to you, unless we have a legal right or obligation to retain the data for a longer period, or the data is necessary for the establishment, exercise or defense of legal claims.
2.2 WEBSITE VISITORS
A – Sources of personal data
We may obtain your personal data from the following sources:
a) from you directly (for example, at the time of subscribing to any services offered on our website, including but not limited to email mailing lists, interactive services, posting material); and/or
b) from your device or browser.
If you contact us, we may keep a record of that correspondence.
B – Personal data that we collect and process
a) browser type;
b) information on the use of our website (for example, pages visited, geographical location, time spent on the website, online transactions);
c) cookie data
d) preferences regarding online marketing; and/or
e) IP address.
C – Why do we collect your personal data and what are our lawful bases for it?
Website Visitors
We may use your personal data to:Our lawful basis for doing so is:Our legitimate interests in doing so are:
Provide our website services to youLegitimate InterestWebsite Management
Promote our goods and services
Account Management
Establish and manage our relationshipUnderstand the market in which we operate
Account Management
Learn about our website(s) users’ browsing patterns and the performance of our website(s)Website Management
SecurityManaging security, risk and crime prevention
Let you know about our products, services and events that may be of interest to you by letter, telephone, email or other forms of electronic communicationPromote our goods and services
Learn about how our products or services may be usedUnderstand the market in which we operate
If you object to us using your personal data for the above purposes, including direct marketing, please send us an email using the email address in section 1.
Where we use cookies or similar technologies we will seek your prior consent where required to do so by law.
D – How long do we keep your personal data?
We will keep your personal data only for as long as is necessary for the purposes for which it was collected in connection with your requests via our website or your use of our website.
3. WHO DO WE SHARE YOUR PERSONAL DATA WITH
We do not sell your personal data to third parties.
Our Partner Organizations and Service Providers
We may disclose information about you to organizations that provide a service to us, ensuring that they are contractually obligated to keep your personal data confidential and will comply with the GDPR and other relevant data protection laws.
We may share your information with the following types of service providers:
a) technical support providers who assist with our website and IT infrastructure,
b) third party software providers, including ‘software as a service’ solution providers, where the provider hosts the relevant personal data on our behalf;
c) professional advisers such as solicitors, accountants, tax advisors, auditors and insurance brokers;
d) providers that help us generate and collate reviews in relation to our goods and services;
e) our advertising and promotional agencies and consultants and those organizations or online platforms selected by us to carry out marketing campaigns on our behalf and to advertise their own products or services that may be of interest to you; and/or
f) service providers that assist us in providing our services.
Law enforcement or government bodies
We may disclose your personal data as permitted by law in order to investigate, prevent or take action regarding illegal activities, suspected fraud, violation of our intellectual property rights, situations involving potential threats to the physical safety of any person, violation of our Terms and Conditions or other agreements, or as required by law.
4. TRANSFERS OF PERSONAL DATA OUTSIDE THE EU/EUROPEAN ECONOMIC AREA
We share your personal data with our affiliates in the EU and outside the EU. International transfers with our affiliates outside the EEA, are governed by EU Commission-approved Standard Contractual Clauses for Controllers and, where relevant, for Processors.
We share personal data with external vendors or service providers or suppliers that we engage to perform services or functions on our behalf and under our instructions. Where these vendors are located within the EU, we ensure that they are contractually obligated to comply with the EU data protection rules. We also ensure in our contracts with these organizations that they only Process Personal Data in accordance with our instructions and in order to provide the agreed services and protect the integrity and confidentiality of your personal data entrusted to them.
We may also disclose personal data to our advisers, consultants, law enforcement and other public authorities (such as tax and social security bodies), the police, prosecutors, courts and tribunals. All these recipients are themselves responsible to comply with the EU data protection rules.
Some of the vendors that we engage to are located outside the European Economic Area. Where the EU Commission did not recognize them as locations providing adequate protection for personal data, we sign the EU Commission-approved contract (so called Standard Contractual Clauses) to protect your data.
You may request a copy of these agreements by contacting us using the email address in section 1.
5. YOUR RIGHTS
You are entitled to obtain information from us on how we handle your personal data, to see copies of all personal data held by us and to request that your personal data is amended, corrected or deleted from our systems. You can also limit, restrict or object to the processing of your data.
We do not carry out any decision-making based solely on automated processing, including profiling.
If you gave us your consent to use your data, e.g. so that we can send you marketing emails or display personalized ads, you can withdraw your consent at any time. Please note that even if you withdraw your consent, we can still rely on the consent you gave as the lawful basis for processing your personal data before you withdrew your consent.
You can object to our use of your personal data where we stated we rely on our legitimate business interests to do so. We explained the legitimate interests we rely on in sections ‘Why do we collect your personal data and what are our lawful bases for it?’ above.
If you would like to exercise any of your above rights, contact us using the contact details in section 1 above.